Short, sweet and to the point to capture your potential consumer business! That is the key to a successful, succinct and effective website ad. This week we learned in class the fundamentals of how to make big impressions with little words and less of them. Eliminating everyday junk and passive words is the key! A short sentence grabs the audience’s attention with less effort. Ad extensions is a great way to add information at minimal to no cost in AdWords campaigns to bring in more customers to your site. I enjoy this week’s lesson and participating in the discussion group and learning more about each other’s project. We have quite the variety of web businesses in development. This variety goes to show the ingenuity and diversity that each of us has to offer. We are all unique individuals with individual talents and knowledge that we can utilized in our creativity of self-employment opportunities.